How I came into the roofing company is straightforward. A storm had hit in my city which brought very large hail. It seemed the only people working were roofers. So naturally I investigated and discovered a company to work with and learn from. Truth be told,they threw me out to the dogs and said go get a few sales, insurance are paying for hail damaged roofs. After about a month and a half, I felt like I knew more than the owners did and cared more about the client's interest than they did. When insurance didn't cover enough or something came up that could eat the profit somewhat, they cut corners. They had no knowledge of how to take care of the insurance company.
Check that the tiles in the ridge are secure and indicate any loose ones. If your house has valleys (inner angles where two roof slopes meet) inspect them too, checking for slits and tears. Keep valleys clear of debris. If your roof has a verge at the gable, assess the mortar forming the verge is undamaged insurance hail storm . If it's missing or cracked, high winds could lift or dislodge tiles.
The traditional techniques of marketing such as Yellow Pages and newspaper advertisements simply don't bring the results that they pop over to these guys did just a couple of years back. It was essential to maintain the yellow pages. Not any more. In reality you may well be wasting your money entirely. Last time I put a good size ad in yellow pages, we didn't have a single reaction. Not one. Over an entire year. The same applies to flyers and brochures - when did you last get a decent response from click resources any of those? People just get so much junk mail these days, it goes straight in the bin.
You do not want to do business with a fly-by-night denver roofing company that will leave you high and dry if something goes wrong. Make sure that they are insured by a reputable insurance company. Also ask if the company has been issued a Performance Bond from the insurer. A Performance Bond ensures anchor the corporation's work will be completed each contract. A Performance Bond is issued when a company has a proven history for high quality work, management, and safety.
It is essential to be cautious about any roofers that go door to door. Many of these companies are simply scammers. They may offer a cheap price on a roof and anticipate the money up front. Often when the person pays for the roof, the provider then takes off and is never seen or heard from again.
Did you know that it costs approximately 90 percent more to acquire new customers than to keep an existing one? According to last semester's marketing text book; Client Service by Paul R. Timm when you lose one customer, they tell 11 people about the encounter who subsequently tell 5 more people so in total, 67 people have just heard about the awful experience in doing business with your business. In a future edition we will have a look at the real down to the cost of lost accounts.